Presentation of the book "Portugal Empreendedor"
Presentation of the book "Portugal Empreendedor"

The book Portugal Empreendedor (Enterprising Portugal) has been presented at the Rectorate of the University of Lisbon

December 4, 2013

The book Portugal Empreendedor: Trinta Figuras Empreendedoras da Cultura Portuguesa – Relevância dos Modelos para a Promoção do Empreendedorismo (Enterprising Portugal: Thirty Enterprising Figures of Portuguese Culture - Relevance of the Models for the Promotion of Entrepreneurship), coordinated by Jacinto Jardim and José Eduardo Franco, was presented on the 2nd of December in the Noble Hall of the Rectorate of the University of Lisbon.

The presentation of this work was overseen by Viriato Soromenho-Marques, with the participation of António Osório, Chairman of the INCM's Board of Directors, and António Cruz Serra, Rector of the University of Lisbon. Also present were some of the entrepreneurial figures portrayed in the book, such as Fátima Lopes, Filipe La Féria, Guilherme d’Oliveira Martins, Rui Nabeiro and Adriano Moreira.

The work entitled "Portugal Empreendedor" (Enterprising Portugal) is split up into two parts, the first of which examines the range of topics that make up the concept of Entrepreneurship, and the second of which introduces and analyses 30 past and present Portuguese figures who have excelled in Portuguese life domestically and overseas, thanks to their entrepreneurial spirits.

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